• Tag: art direction


    Video // 8 million Flower Petals Cover a Village in Costa Rica.

    14th July

    8 million colourful flower petals rain down on an entire Costa Rican village to promote Sony’s new HD TVs. We dare you not to fall in love with this video!



    Video // THE GAP, A Typographic Video About Creativity by Daniel Sax.

    18th June

    The Gap is a typographic video by Daniel Sax offers inspiring advice to creative people struggling with a gap between their tastes and their abilities.



    Video // Janine Rewell’s Body Paint Collaboration With Minna Parikka.

    4th June

    Scandinavian illustration and body paint meet fashion in a collaboration between shoe designer Minna Parikka & Helsinki-based illustrator Janine Rewell.



    Claire Rosen’s Fairytale Photography.

    29th May

    Inspired by fashion and fairy tales, photographer Claire Rosen constructs whimsical worlds, designs costumes and captures beauty with her camera. As both a fine art and commercial photographer, Rosen explores the dualities that exist in life. By working with themes and imagery from fables and children’s stories, Rosen investigates universal truths while appealing to our desire for fantasy.



    Carl Kleiner’s Exhilarating Colour Compositions for Herman Miller.

    8th May

    Stockholm based photographer & stylist Carl Kleiner is well known for his unique take on colour and geometric compositions. His most recent project was to create a series of lively abstract collages for furniture brand Herman Miller. Ka-pau! Aren’t they just awesome? If this doesn’t convince you of the importance of colour in product design, then I don’t know what will.



    Video // Hermès Métamorphose by Vallée Duhamel.

    31st March

    Hermes Metamorphose is clever a video in which everything transforms into something new, leading the viewer through a playful story of unexpected scenes.




  • From The Blog.

    Hey there good lookin'! Check out some of the recent posts from the blog. Proudly brought to you by Yellowtrace. Word.

    So Hot Right Now // Translucent Glass Furniture & Products.

    A few years ago when I was a responsible adult with a proper job and steady pay, I used to meet my clients around...
    Classic Paintings with a Modern Twist // ‘Art x Smart’ Series by Kim Dong-Kyu.

    In his recent project ‘Art x Smart’, Korean illustrator Kim Dong-Kyu combines famous historical paintings with images of 21st century technology. I call it...
    Video // ‘Folded Light, Folded Shadow’ by Yuko Nishimura.

    Yuko Nishimura is a Japanese artist who specialises in abstract, large-scale paper sculptures that create shifting visual effects with patterns & folds.