Amo Stone Island Chicago Fashion Retail Photo Marco Cappelletti Courtesy Oma Amo Yellowtrace

New Retail Direction: Stone Island Chicago by AMO.

Dutch research studio AMO debuted a new retail identity for Italian fashion label Stone Island at their first Chicago store. The altar-like space reflects the brand’s approach to product design and experimentation with materiality. AMO...
Milantrace 2022 Dimore Gallery Milan Design Week 2022 Photo Nick Hughes Yellowtrace Feature

Highlights from Milan Design Week 2022, Part 01.

Never before has the proverb “absence makes the heart grow fonder” been truer than this year in Milan during Salone del Mobile. Being able to catch up with friends old and new, touch, feel and experience the products in person, and...
Amo Off White Paris Flagship Photo Benoit Florencon Yellowtrace

Off-White Flagship Store in Paris by AMO.

Designed by AMO, Off-White Paris flagship has opened, introducing a design concept in which the high-end and the casual meet. Two blocks away from Place Vendôme, the store extends over three floors in a 19th-century corner building,...
OMA, Potato Head Studios Seminyak, Bali Resort, Photo Kevin Mak | Yellowtrace

Potato Head Studios Resort in Bali by OMA.

There’s no place like Bali. This tropical paradise is beloved for its natural beauty, hospitable people, the convergence of cultures and more recently, the latest kick-arse architecture thanks to OMA and the Potato Head Group. Enter...
Yellowtrace Presents Video Highlights from Salone del Mobile 2018 | #Milantrace2018

Best New Furniture & Stands at Salone del Mobile 2018.

It can never be overstated what an enormous task it is to report on the highlights from Salone del Mobile 2018. The sheer epicness of the Rho Fiera fairground is mind-boggling. From its 24 halls, thousands of mega-brands and their epic...
Stories On Design: Hospitality + Event Pop-ups curated by Yellowtrace

Stories On Design // Hospitality & Event Pop-Ups.

Gone are the days when Event Pop-Ups were simply clever PR stunts or an excuse for mediocre premises that have been knocked up by someone’s handy uncle who can cunningly transform Bunning’s chipboard into bench seats. Add a coupla...