Twenty Australian Creatives Reinvent the Series 7 Chair for Charity.

The Chairity Project 2015 is the second edition of Cult’s esteemed charity event that invites leading Australian and New Zealand creatives to reinvent an iconic chair design. Each creative is given complete freedom to reinvent the chair which is exhibited and auctioned off to a charity of the their own choice.

This year, Cult partnered with Republic of Fritz Hansen to reinvent the iconic Series 7 chair and pay homage to renowned Danish designer, Arne Jacobsen. The Chairity Event 2015 ties in with the 60th Anniversary celebrations of the iconic Series 7 chair, which has been released in two limited anniversary editions and in a new colour scheme.

Building on the sucess of last year’s inaugural Chairity Project, Cult is expanding the concept this year by increasing the line-up of creatives from a cross section of industrial design, architecture and art as well as floral and jewellery design. These include renowned local talents such as Adam Goodrum, George Livissianis, Hecker Guthrie Christopher Boots, Fiona Lynch and Dinosaur Designs. The diversity of creatives taking part in the project has resulted in a wide range of chair reinventions and a captivating exhibition.

This year Chairity Project 2015 is a travelling exhibition that will be displayed nationally throughout Cult showrooms in Sydney (5-7 November), Melbourne (12-14 November) and Brisbane (19-21 November).

For your chance to own any one of these interpretations of the iconic Series 7, place your bids via this online auction link (until Nov 22nd).

[Images courtesy of CULT.]