SAVVY Studio’s Gowanus Inn & Yard Opens in Brooklyn.

Located in Gowanus, a little to the west of Brooklyn proper, is the Gowanus Inn and Yard. Designed by New York and Mexico City-based SAVVY Studio, the new 76-room hotel’s style sticks to its unpretentious, industrial neighbours—blending in with the Gowanus streetscape. It’s a sector of Brooklyn that’s somehow been untouched by the influx of millennials and hipster-culture, but a new set of hospitality projects, including the Gowanus Inn and Yard, have been providing a new vision for the suburb.

SAVVY worked on architecture, interiors, and branding for the project—using Californian painter Robert Bechtle’s mid-century vignettes and the optimism of the American dream as inspiration. The raw aesthetic is layered over with a warmer, Bechtle-style palette: the large, open lobby lounge features chocolate brick flooring in a herringbone pattern and gridded factory-style windows, but is dotted with ferns and custom furniture in plush cherry red, cognac, and cornflower blue. Furniture throughout the hotel is the work of Pablo Limón Design Office—SAVVY’s architecture director Pablo Limón’s side project.

Rooms with mirrors, wide windows, and large drawers give the illusion of extra space. Oak ceilings and floors provide warmth, and small, richly coloured ornaments are given more impact. Suites on the fifth floor feature black oak furniture and poured concrete floors.

Gowanus Inn & Yard, 645-651 Union St, Brooklyn, NY 11217

[Images courtesy of SAVVY Studio. Photography by Coke Bartrina.]