Friesland Campina Kievit Campaign Photographed by Jeffrey Vanhoutte | Yellowtrace

Friesland Campina Kievit Campaign Photographed by Jeffrey Vanhoutte | Yellowtrace

Friesland Campina Kievit Campaign Photographed by Jeffrey Vanhoutte | Yellowtrace

Friesland Campina Kievit Campaign Photographed by Jeffrey Vanhoutte | Yellowtrace

Friesland Campina Kievit Campaign Photographed by Jeffrey Vanhoutte | Yellowtrace

Friesland Campina Kievit Campaign Photographed by Jeffrey Vanhoutte | Yellowtrace

Click here to watch embedded video.

 

Brussels-based photographer Jeffrey Vanhoutte has created a series of images that beautifully capture a dancer’s elegant movements with expressive bursts of white powder, to promote a new line of coffee creamers. The recent campaign by creative agency Norvell Jefferson for Dutch company FrieslandCampina Kievit became a stunning collaboration of performance, art, dance, theatre and photography, as Vanhoutte captured the movements of an acrobatic dancer interacting with the powdered milk.

Vanhoutte and his team used a studio full of lighting in conjunction with high speed cameras to film the entire process. Check out the behind the scenes video of the making process. Vanhoutte has a lot more visually striking work, so be sure to visit his website to see some other great projects.

 


[Video directed by Nicolas Vantomme (André) for Friesland Campina Kievit / Photography © Jeffrey Vanhoutte / Model & dancer: Noi Pakon.]

 

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