If Only For a Second by Mimi Foundation | Yellowtrace

If Only For a Second by Mimi Foundation | Yellowtrace

If Only For a Second by Mimi Foundation | Yellowtrace

If Only For a Second by Mimi Foundation | Yellowtrace

If Only For a Second by Mimi Foundation | Yellowtrace

If Only For a Second by Mimi Foundation | Yellowtrace

If Only For a Second by Mimi Foundation | Yellowtrace

If Only For a Second by Mimi Foundation | Yellowtrace

If Only For a Second by Mimi Foundation | Yellowtrace

Click here to watch the embedded video.

Most things I post about make me feel inspired in some way. Some make me laugh. Others make me cry… Today’s post makes me feel a whole bunch of things at once… I laugh, I cry, and feel inspired with the power of the human spirit. I also feel profoundly grateful and humbled. Why? Because this is one incredibly powerful project and such a simple concept – making cancer patients forget about their illness, if only for a second

On June 17th this year, Mimi Foundation, in collaboration with Leo Burnett France, invited 20 cancer patients to participate in a unique makeover experience. The day was transformed into a 60 pages book titled “If only for a second”, with the help of photographer Vincent Dixon. Every photo is followed by a caption, the date and the time it was taken, and most importantly, the exact second when each of the 20 people forgot about their disease.

I urge you to watch the emotional film which shows the whole adventure. If you’re anything like me, then perhaps you might like to grab a tissue. Wonderful uplifting project that spreads smiles and happiness. I feel deeply moved.

Related Post: The Tutu Project by Bob Carey.


[Images courtesy of Mimi Foundation.]

 

About The Author

Dana Tomić Hughes
Editor In Chief
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Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Nick Hughes, Dana is Boss Lady at Studio Yellowtrace, specialising in Interior Design, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places.

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