If Only For a Second by Mimi Foundation | Yellowtrace

If Only For a Second by Mimi Foundation | Yellowtrace

If Only For a Second by Mimi Foundation | Yellowtrace

If Only For a Second by Mimi Foundation | Yellowtrace

If Only For a Second by Mimi Foundation | Yellowtrace

If Only For a Second by Mimi Foundation | Yellowtrace

If Only For a Second by Mimi Foundation | Yellowtrace

If Only For a Second by Mimi Foundation | Yellowtrace

If Only For a Second by Mimi Foundation | Yellowtrace

Click here to watch the embedded video.

Most things I post about make me feel inspired in some way. Some make me laugh. Others make me cry… Today’s post makes me feel a whole bunch of things at once… I laugh, I cry, and feel inspired with the power of the human spirit. I also feel profoundly grateful and humbled. Why? Because this is one incredibly powerful project and such a simple concept – making cancer patients forget about their illness, if only for a second

On June 17th this year, Mimi Foundation, in collaboration with Leo Burnett France, invited 20 cancer patients to participate in a unique makeover experience. The day was transformed into a 60 pages book titled “If only for a second”, with the help of photographer Vincent Dixon. Every photo is followed by a caption, the date and the time it was taken, and most importantly, the exact second when each of the 20 people forgot about their disease.

I urge you to watch the emotional film which shows the whole adventure. If you’re anything like me, then perhaps you might like to grab a tissue. Wonderful uplifting project that spreads smiles and happiness. I feel deeply moved.

Related Post: The Tutu Project by Bob Carey.


[Images courtesy of Mimi Foundation.]

 



About The Author

Founder & Editor

With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

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