Human Movement Sculpture | Yellowtrace

Human Movement Sculpture | Yellowtrace

Human Movement Sculpture | Yellowtrace

Human Movement Sculpture | Yellowtrace

Human Movement Sculpture | Yellowtrace

Human Movement Sculpture | Yellowtrace

Human Movement Sculpture | Yellowtrace

Human Movement Sculpture | Yellowtrace

Click here to view embedded video.

This project by Taiwan-based firm JL Design was created to promote the launch of the new Chinese documentary channel, CCTV9. Through four Idents (short visual pieces shown in-between TV programmes to remind you of the channel you’re on) they aimed to impress and connect with their audience using colourful motion sculpture expressed through dance and four different types of human relationship. The human movements were captured using six motion-sensing cameras, with the data then being translated into animated scenes and the material colours of steel, coloured wire, wood and glass were added to create these visually expressive and arresting short commercials.


[Stills taken from video. Video courtesy of KORB.]

 

About The Author

Dana Tomić Hughes
Editor In Chief
Google+

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Nick Hughes, Dana is Boss Lady at Studio Yellowtrace, specialising in Interior Design, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places.

3 Responses

Leave a Reply