Hello everyone! Chloé from Plenty of Colour here again. I have always loved great set designs/styling and it feels like more and more, shops and makers have embraced finding unique ways to showcase their products and overall brands. A pure white background and great photography will always be classic but there are endless innovative styling oppourtunities to be explored. One company that often grabs my eye in that department is HAY, a Danish furniture company. The HAY 2012 Catalogue not only displays handsome products but features fantastic styling with a real behind-the-scenes feeling. I love the industrial look, quirky details and set-like sensibility. Even the close-up product shots are great with their blue-grey backgrounds and gorgeous, artful arrangements. Probably my favourite shot? All of the products clustered across a concrete floor in colour-coded sections. It feels like the cast of a play assembling to receive a standing ovation from an adoring crowd…

– Chloé.


[Images courtesy of HAY.]

About The Author

Dana Tomić Hughes
Editor In Chief
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Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Nick Hughes, Dana is Boss Lady at Studio Yellowtrace, specialising in Interior Design, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places.

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  1. hay 2012 catalogue styling « plenty of colour

    [...] In my final guest post for yellowtrace, I showcased the fabulous styling of HAY, a Danish furniture company. The HAY 2012 Catalogue has a behind-the-scenes, raw cement type of vibe mixed with play-like sets of interior design. Their product shots are equally great (check out those artful stacks of boxes). I just love that end shot of all of the catalogue pieces taking a final “bow” in colour-coded sections. I wouldn’t mind framing that photograph! HAY’s 2012 Catalogue is sure to become one of my favourite examples of brilliant styling. To see all of the photographs and read my whole post, please pop over to yellowtrace. [...]

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