• Move-in Showroom in Melbourne by Elenberg Fraser.

    Posted on 1st March, by Dana Tomić Hughes in architecture, installations, interior design. 3 Comments

    Move-in Showroom interior

    Move-in Showroom shop-front

    Move-in Showroom in Melbourne, view from the street

    Move-in Showroom in Melbourne by Elenberg Fraser, interior


    Given that we are hosting an unofficial “brick week” here on Yellowtrace, I though it would be quite fitting to wrap up with a project that takes the lil ol’ brick to a whole new level. Please make a warm welcome (back) to the supremely talented Melbourne architecture studio Elenberg Fraser. In designing the Move-in showroom in Melbourne, Elenberg Fraser worked that brick and made it their bitch, and I mean that in the nicest possible way of course.


    low height brick walls

    Move-in Showroom in Melbourne by Elenberg Fraser, interior

    brick wall opening

    “The design of the new Move-in showroom comes from the idea of the brick and the medium of the wall, in particular the point where the wall fails and becomes the ‘unwall’. This material-based investigation was inspired by the work of James Wines, the founder of SITE Architecture who brought the literal into the most prosaic architectural forms. The ‘unwall’ is not only not a wall, but it’s mortarless, or dry-jointed – intriguing, we know!”

    brick wall and wrapped furniture

    brick wall details

    brick wall detail with voids

    brick wall side view


    The showroom was both designed and built by a team of young graduate architects who worked on the project from concept through to post-construction.

    Zahava Elenberg set-out the conceptual brief, and the team went on to design the ‘unwall’. The process hit a wall (boom boom) when the team were faced with the challenge of communicating the construction advice to the builder, at which point the architects decided to take matters in their own hands. Elenberg Fraser hosted a five-day intensive construction workshop where the team built the wall themselves.


    brick wall in construction

    brick wall in construction

    brick wall under construction

    brick wall details under construction

    “The Move-in showroom design and construction demonstrates our studio’s role as an incubator for young architects, and we’re looking forward to the next opportunity to get our hands dirty.”

    brick  walls under construction

    brick walls under construction


    And so there you have it. This project is yet another example that demonstrates the power of a single idea – in this case a humble brick. When executed with commitment, even the smallest of elements can transform a humble commercial space into a real cinematic experience. Superb work!


    Move-in Showroom in Melbourne by Elenberg Fraser, work pod details

    Work Pod Details.


    Move-in Showroom in Melbourne by Elenberg Fraser, brick wall elevations

    ‘Unwall’ Elevations.


    Move-in Showroom in Melbourne by Elenberg Fraser, floorplan

    Showroom Floorplan.

    [Images and drawings courtesy of Elenberg Fraser. Photography by Peter Clarke.]

  • 3 Responses to “Move-in Showroom in Melbourne by Elenberg Fraser.”

    1. [...] Closer to home, trend setting design blog Yellowtrace has featured our showroom in a great write-up. Check it out here. [...]

    2. [...] out the trend setting design blog Yellowtrace. They have featured our showroom in a great [...]

    3. [...] WORDS + DRAWINGS [...]

    From The Blog.

    Hey there good lookin'! Check out some of the recent posts from the blog. Proudly brought to you by Yellowtrace. Word.

    Refurbished Holiday Apartment by Colombo and Serboli Architecture // Barcelona.

    Colombo and Serboli Architecture have transformed a neglected and previously poorly planned interior into an attractive holiday home. The apartment is located on the...
    Hamra House by Studio DinellJohansson // Sweden.

    This beautifully simple, compact summer house in Hamra, Sweden was designed by architecture studio DinellJohansson. The client initially asked for an existing barn to...
    Natsumi Zama’s 2→3 Fashion Collection.

    Japan-born London-based young womenswear designer Natsumi Zama holds a BA Honours in Fashion Design and Technology from London College of Fashion. Since graduating in...