Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

 

During the recent Milan Design WeekDanish Chromatism presented a selection of traditional and contemporary designs from 30 Danish companies in a playful and unusual chromatic interpretation.

The exhibition was curated by Signe Byrdal Terenziani, designed by GamFratesi, and presented at the Triennale di Milano design museum, allowing visitors to experience a different relationship between classic and modern Danish products.

 

Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

 


“Traditionally Danish design is associated with wooden furniture and natural colour. In this exhibition, we wanted to reinterpret the traditional aesthetics through the use of colour – to create a new experience of the relationship between the classic and the modern products.” – GamFratesi.


 

Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

 

The work of influential artist Josef Albers inspired the exhibition design. Abers’ paintings explored coloured boxes within boxes – and how colours look when seen one at a time, and how they appear in different combinations.

Danish Chromatism featured four spaces of different colour – black, grey, red and blue. While each space presented a distinct design universe of its own, they were all clearly related with each one placed like a box inside the next, giving visitors a unique sensory experience.

 

Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

 

The designs on display ranged from speakers to cool bikes, floor tiles to lighting, songbirds to sofas. The exhibition featured brand new products from young designers side by side with designs going back to the late 19th century.

 

Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

 


“The combination of old and new designs brings a new edge to the classic icons, while highlighting how contemporary design of Denmark draw on the masters’ strong tradition of craftsmanship.” – Signe Byrdal Terenziani.


 

Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

 

Some of 30 participating companies included &tradition, Carl Hansen & Søn, Fredericia, Fritz Hansen, Gubi, Kvadrat, LEGO, Louis Poulsen, Rosendahl, Royal Copenhagen and Stelton amongst others.

Many more delicious images of Danish Chromatism by Filippo Bamberghi can be found in the gallery below.

 

 


[Photos by Filippo Bamberghi, courtesy of Danish Chromatism.]

 



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With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

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