After visiting the Aesop fitout in Paris, fashion designer Damir Doma took a bet that March Studio could do no wrong. Well, well, didn’t the Melbourne practice prove Doma so right with this ragingly fabulous fit-out for his Paris flagship store?

In order to reflect Doma’s design ethos, March Studio were asked to design a space that was both raw and sophisticated with a focus on layering and materiality. Herringbone floors, black steel plates and aged walls play together happily whilst basking in the dreamy glow cast by the mirrored ceiling above. In case these layers of textural delights aren’t enough, the real heart of the project unfolds- one gloriously beautiful staircase. Layers of natural stone slabs are casually stacked upon one another to form the treads. The unfinished edges of the slabs expressed on the tread face and again on the underside, alluding to a monolithic construction. The detail is effortlessly relaxed but oh so utterly decadent. That pretty much sums up the whole project really. It’s raw, edgy, sophisticated and elegant all at once. The perfect backdrop to Damir Doma’s collection.

 

 

Oh gosh, this space gives me all sorts of heart flutters and pangs of design joy. March Studio, I’m already impatient for your next strike of design magic.

Ella.

Ps. I won’t be back here for my next usual fortnight slot because I’ll be in a self-induced food coma. Two weeks to go. How did that happen? See you in 2013 and have a great break!


[Images via Australian Design Review / Photography by David Foessel, and Retail Design Blog.]



About The Author

Founder & Editor

With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

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