Damien Hirst x Alexander McQueen limited edition scarves | Yellowtrace

Damien Hirst x Alexander McQueen limited edition scarves. Photo by Sølve Sundsbø | Yellowtrace

Damien Hirst x Alexander McQueen limited edition scarves | Yellowtrace

Damien Hirst x Alexander McQueen limited edition scarves | Yellowtrace

Damien Hirst x Alexander McQueen limited edition scarves | Yellowtrace

Hirst x McQueen limited edition scarves | Yellowtrace

Hirst x McQueen limited edition scarves | Yellowtrace

Hirst x McQueen limited edition scarves | Yellowtrace

Click here to watch the embedded video.

Alexander McQueen celebrates a 10 year anniversary of their iconic skull scarf with a new collection of scarves made in collaboration with iconic British artist Damien Hirst. The exclusive line consists of 30 one-of-a-kind designs, with each adapted from Hirst’s Entomology series. The design is combined with strong references to the natural world, featuring motifs like butterflies, spiders and other insects that form kaleidoscopic geometric shapes that create the signature McQueen skull motif.

I am particularly taken by the campaign images and official video, which were made in collaboration with celebrated fashion photographer Sølve Sundsbø. Amazeballs!


[Video courtesy of McQueenworld.]

 

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Dana Tomić Hughes
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Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Nick Hughes, Dana is Boss Lady at Studio Yellowtrace, specialising in Interior Design, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places.

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