Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 01.

Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 02.

 

I’d like to start this post by saying that I am 100% fully aware that Yellowtrace is not a fashion blog, however this ain’t exactly your typical fashion post, so please just bear with me. Many of you will no doubt be familiar with the cult Melbourne-based fashion label Alpha60. I have personally been a huge fan ever since I discovered how comfortable and wearable their clothing is – I’ve had an Alpha60 black skirt on high rotation for a few years (even while I was preggers – I kid you not).

Alpha60 is the brainchild of brother and sister duo Alex and Georgie Cleary, who launched their label in 2005. Since then, the Alpha60 collection has flourished into a unique label known for its fresh take on classic styles and cuts, while maintaining a ‘sophisticated quirk’ that’s unique to the brand.

 

Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 03.

Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 04.

 

Georgie and I have been chatting about working together for a little while, but once she sent me the images of their Autumn/ Winter 2013 collection I was instantly compelled to turn a few of my favourite looks into ‘reverse mood-boards’.

“Errr… What are reverse mood-boards, Dana?”

Well, I’m not exactly sure either, but – you know – I was thinking that mood boards are usually something designers put together before starting a project, however I was wanting to create them around something which had already been designed. I was essentially reversing the process in my head. Hence the name. You with me so far?

 

Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 05.

Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 06.

 

My eyes were instantly drawn to the colours of this beautiful collection – deep plums, royal blues, forest greens, pale creams and blacks. I was also really taken by the garments’ clean architectural shapes with a twist. So, I began my process of gathering the images and channelling the Alpha60 vibe.

 

Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 07.

Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 08.

 

The result is a series of mood boards that reinterpret Alpha60’s signature aesthetic, and extend it to a complete design lifestyle – from architecture, interiors, furniture, lighting, graphics, art and even cars. Just like the name suggests – this is what it looks like when Alpha60 hangs out with Yellowtrace. We look good together.

Alpha60 Autumn/ Winter 2013 collection is hitting stores right now. For more info visit Alpha60 website, or connect with them on Facebook and Instagram.

 

Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 09.

Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 10.

Yellowtrace Promotion brought to you by Alpha60.


Images of A/W 13 collection courtesy of Alpha60. All other images via Yellowtrace tumblrpinterest & archival blog posts. Graphic layout by Yellowtrace.

 

About The Author

Dana Tomić Hughes
Editor In Chief
Google+

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Nick Hughes, Dana is Boss Lady at Studio Yellowtrace, specialising in Interior Design, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places.

6 Responses

  1. Marika Varady

    Hi Dana – fabulous idea!! A really creative way to showcase their work. I will pass this on to my students.

    Reply
  2. Nina

    gorgeous boards Dana. Apologies if you get this twice, I wasn’t sure if it worked! xx

    Reply

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