• Hanging Out in Alpha60 Autumn/Winter 2013 Collection.


    Posted on 25th March, by Dana Tomić Hughes in architecture, art, fashion, graphics + illustration, interior design, stories on design. 6 Comments

    Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 01.

    Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 02.

     

    I’d like to start this post by saying that I am 100% fully aware that Yellowtrace is not a fashion blog, however this ain’t exactly your typical fashion post, so please just bear with me. Many of you will no doubt be familiar with the cult Melbourne-based fashion label Alpha60. I have personally been a huge fan ever since I discovered how comfortable and wearable their clothing is – I’ve had an Alpha60 black skirt on high rotation for a few years (even while I was preggers – I kid you not).

    Alpha60 is the brainchild of brother and sister duo Alex and Georgie Cleary, who launched their label in 2005. Since then, the Alpha60 collection has flourished into a unique label known for its fresh take on classic styles and cuts, while maintaining a ‘sophisticated quirk’ that’s unique to the brand.

     

    Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 03.

    Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 04.

     

    Georgie and I have been chatting about working together for a little while, but once she sent me the images of their Autumn/ Winter 2013 collection I was instantly compelled to turn a few of my favourite looks into ‘reverse mood-boards’.

    “Errr… What are reverse mood-boards, Dana?”

    Well, I’m not exactly sure either, but – you know – I was thinking that mood boards are usually something designers put together before starting a project, however I was wanting to create them around something which had already been designed. I was essentially reversing the process in my head. Hence the name. You with me so far?

     

    Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 05.

    Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 06.

     

    My eyes were instantly drawn to the colours of this beautiful collection – deep plums, royal blues, forest greens, pale creams and blacks. I was also really taken by the garments’ clean architectural shapes with a twist. So, I began my process of gathering the images and channelling the Alpha60 vibe.

     

    Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 07.

    Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 08.

     

    The result is a series of mood boards that reinterpret Alpha60′s signature aesthetic, and extend it to a complete design lifestyle – from architecture, interiors, furniture, lighting, graphics, art and even cars. Just like the name suggests – this is what it looks like when Alpha60 hangs out with Yellowtrace. We look good together.

    Alpha60 Autumn/ Winter 2013 collection is hitting stores right now. For more info visit Alpha60 website, or connect with them on Facebook and Instagram.

     

    Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 09.

    Alpha60 A/W13 Collection hanging out with Yellowtrace // Look 10.

    Yellowtrace Promotion brought to you by Alpha60.


    Images of A/W 13 collection courtesy of Alpha60. All other images via Yellowtrace tumblrpinterest & archival blog posts. Graphic layout by Yellowtrace.

     





  • 6 Responses to “Hanging Out in Alpha60 Autumn/Winter 2013 Collection.”

    1. grammar says:

      ….’bear with me’, not ‘bare with me’. just saying ;-)

    2. Marika Varady says:

      Hi Dana – fabulous idea!! A really creative way to showcase their work. I will pass this on to my students.

    3. Ari says:

      Big fan of their work, lots of Melbourne architects seem to be

    4. Nina says:

      gorgeous boards Dana. Apologies if you get this twice, I wasn’t sure if it worked! xx



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