As though Swedish fashion house Acne wasn’t already so-hip-that-it-friggin-hurts, they had to go and commission this amazetown studio in the old Marais area of Paris. That would be right, wouldn’t it? Designed by a Swedish architect Andreas Bozarth Fornell from BOZARTHFORNELL, Acne’s second Parisian store is housed in a former metal shop and combines the robust industrial feel of the old garage with clean, sharp and contemporary finishes.

I am impressed with the way soft and saturated colours are harmonised so beautifully together (hello gold glass sheets, blood red ceiling and soft pink concrete tint – I think I love you). Also, I am love, love, LOVING the way that hand-tufted wool carpet creates a sense of opulent luxury, gives the entire space a certain softness and elegantly balances slick aluminium partitions. Seriously, who would have thought that beige carpet could look, you know… not “beige”!

10 points to BOZARTHFORNELL.


[via David Report.]



About The Author

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With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

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