Video // Human Movement Data Translated Into Visually Expressive Motion Sculpture.

Click here to view embedded video.

This project by Taiwan-based firm JL Design was created to promote the launch of the new Chinese documentary channel, CCTV9. Through four Idents (short visual pieces shown in-between TV programmes to remind you of the channel you’re on) they aimed to impress and connect with their audience using colourful motion sculpture expressed through dance and four different types of human relationship. The human movements were captured using six motion-sensing cameras, with the data then being translated into animated scenes and the material colours of steel, coloured wire, wood and glass were added to create these visually expressive and arresting short commercials.

[Stills taken from video. Video courtesy of KORB.]