• Design Free Thursday | “She Can Leap Tall Buildings” by Heidi Lender.


    Posted on 7th June, by yellowtrace in photography, random fun, set design + styling. 2 Comments

    Cook.

    Cleaner.

    Dogwalker.

    Gardener.

    Handyman.

     

    I am madly in love with these whimsical images by California-based fashion writer & photo stylist / photographer, Heidi Lender. Titled “She Can Leap Tall Buildings“, this clever series is a nod to all super-mums and superwomen of the world. Heidi poses wearing a black wig sporting an occasional prop, representing different roles mums take on.

     

    Laundress.

    Lover.

    Mother.

    Organiser.


    “I was in seventh grade in the 1970s when my mother went back to work. It was a traumatic event in my tween lifetime, returning from school to an empty house, my best friend suddenly absent with a plateful of priorities other than me. Mom played the roles of wife, mother, daughter, income-earner, independent-thinker, hostess, dinner-maker, family accountant, homework tutor and household organizer without a bat of her mascara’d eyelashes.”- Heidi Lender 

    Photographer.

    Provider.

    Travel Planner.

    Yogi.


    “As I move through my own grown-up life with a mountain of responsibilities, I humbly nod to all the superwomen of the world, especially my mother, who amazingly do it all.” - Heidi Lender 

    Such a brilliant project, no? Which one is your favourite? I love them all, but find handyman to be the most hilarious of all. Extreme love!


    [Images via Heidi Lender.]





  • 2 Responses to “Design Free Thursday | “She Can Leap Tall Buildings” by Heidi Lender.”

    1. Love them! My fave is the Cleaner, just because I like the image itself best. But I agree, Handyman is pretty funny.

      It was lovely to meet you tonight at vivid!

    2. Melita says:

      Absolutely fabulous. I love them all!!!!!



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