If you are any kind of designer that works with clients, you may have been faced with a challenging brief at least once or twice in your “career” [I put that word in inverted commas as I really don't like it - it seems so formal, but that's for another discussion]. You may have had your clients come to you asking for solutions that really challenge the conventional, or maybe it’s just challenging for them.

The success of these [or any other] projects also relies on your clients ability to shift their thinking and start to see themselves in new ways. Perhaps this could be their new home where they ask you to design them a house with a series of open spaces that flow on from one another, but when it comes down to the crunch they freak out and start …